NEW SPEAKING SESSIONS ADDED FOR 2015 D.I.C.E. EUROPE IN BARCELONA
The Academy of Interactive Arts & Sciences confirmed three additional speakers for the 3rd D.I.C.E. Europe conference (#DICE2015) taking place Sept. 13-15, 2015 at the W Barcelona. Newly confirmed to take the stage:
Kevin Franklin
Design Director
343 Industries
Franklin led the Multiplayer design team on Halo 4 and is now the Multiplayer Design Director on the upcoming Halo 5: Guardians. Franklin will be presenting on “Just One More Game” discussing the challenges of engaging a hardcore player base, as well as expanding Halo multiplayer to appeal to new players.
Aaron Loeb
Senior Vice President of Studios
Kabam
Loeb will present on how the meaning of "good" games in the free-to-play industry has evolved over the years and how game makers are making great games now. His discussion will focus on how developers marry AAA game production with highly iterative data-driven designs when making great games with mass appeal for a global audience, using examples from Kabam's hit game Marvel Contest of Champions.
Maria Sayans
Senior Marketing Director
Electronic Arts
Sayans heads up Product Marketing, Brand Marketing and Live Services for the Battlefield and Mirror’s Edge franchises. Sayans will present on a session titled “Player engagement: what we learned from Battlefield 4.