Bernd Diemer

Creative Director, DICE Studios (EA Digital Illusions CE AB)
A Conversation about Ideas, Creative Process and Direction
Join Bernd in a conversation about what happens after you've had the idea of the century. What do you do next? How do you nurture ideas into reality? How do you share it with your team, and how do you keep its heart beating throughout the journey to ship? What are the tools and methods in your magic creative toolbox? Chat about personal process, methods and experiences, compare similarities and discuss challenges encountered.

Kate Edwards

CEO & Principal Consultant, Geogrify
Conquering New Worlds - Strategies for Achieving Market Relevance
Games are a ubiquitous form of entertainment and enjoyed by people across a wide demographic range. However, many of the games we make still narrowly confine their creative focus to an audience based on an array of assumptions - whether it's a prepackaged target group (e.g., "mid-core"), a region, or even a culture. From localization to culturalization, from global distribution strategies to specific market penetration, this round table will discuss the strategies we can employ to not merely distribute the games we create but actually strive to make them more relevant to the new geographies into which we're aiming to launch.

 

Adam Orth

Creative Strategist, First Contact Entertainment
Keep Yourself Alive: Surviving Early VR
The embryonic landscape of XR (VR/AR/MR) is ever-changing as technology, hardware and experiences evolve at a light speed. What seemed revolutionary yesterday could be irrelevant tomorrow. As a developer, it’s crucial be nimble and be able and recognize these changes as the market grows so that your business can survive, thrive and revolutionize the industry through your products and services. Adam Orth will lead a roundtable discussion on strategies VR developers and studios can use to stay ahead of the curve with their business and become innovators as the consumer base explodes.