Rich Hilleman

Rich Hilleman

Chief Creative Director

Electronics Arts

For the last 25 years, Richard Hilleman has soldered cables, copied disks, built copy protection, mastered and manufactured more than 200 titles, installed and ran the first Ethernet and Internet in the business, and then he started making product. Starting with Chuck Yeager’s Flight Simulator, through a broad range of simulators and driving games on the 8 and 16 bit computers. Continuing with the first Genesis titles for EA, culminating in the first Madden and NHL. He was then the GM of organizations in San Mateo, Origin Systems and the UK. Finally, the last product line he worked on was the Tiger Woods PGA Tour. Since 2000, Richard has been spending his time teaching master production classes inside of EA and contributing to university programs outside of EA. In 2008, he assumed the large shoes of Bing Gordon as the Chief Creative Director for the company.


Rich will be speaking on “What is a Gaming Platform Anyway?” This has been a tumultuous year for the gaming business. New winners are emerging, and new hardware and software foundations are being built. As we prepare for the launch of the latest generation of modern game consoles, the player’s expectation from our systems are dramatically different, redefining the very term “platform.”