Mali McGehee

Mali McGehee is the Head of External Development Intelligence (XDI) at Electronic Arts, where she leads global external development strategy and operational excellence initiatives across game studios and central teams. She specializes in scaling strategic partnerships, aligning cross-functional stakeholders, and driving high-quality execution through structured business and governance frameworks. Mali has extensive experience leading global teams and third-party development partners to deliver impactful, player-focused experiences at scale.

Authorship vs. Automation: Who Owns the Story Ahead?

As AI, procedural systems, and player-driven narratives scale, the industry is hitting a structural inflection point. Who is actually the storyteller? And how does that reshape creative ownership, studio culture, and commercial value? If your current project shipped with 30% of its narrative generated or system-driven, what would break first: your pipeline, your team, or your vision?

This roundtable, led by Mali McGehee (EA), invites attendees to debate the friction between human intent and systemic emergence. Topics to discuss include: IP Ownership in Generative Pipelines, player agency versus narrative integrity, talent implications, and commercialization and risk.