Alex Chamorro

Games Master and next-gen platform that powers reactive worlds and narratives, scaling human-written lore with structured mechanics. Infinity Fiction’s Living World approach unlocks new possibilities for players, creators, and IP owners alike. 

With 20 years’ experience in strategy, digital innovation, and operational leadership, Alex has led multi-million-dollar global transformations and advised leading organisations including Bain Capital, PVH, Marks & Spencer, Vue Cinemas, and Travelex. Before founding Infinity Fiction, he was International Strategy Director at Monstarlab, a global digital consultancy.

Using AI to Create Entirely New Gaming Experiences

AI isn’t just changing how we make games - it’s changing what games can be. 

Most discussions around AI focus on tools and automation. But the real frontier is player experiences. AI is beginning to enable entirely new genres and dynamic experiences that weren’t possible before. 

This roundtable will explore how AI can unlock new formats of gameplay and engagement. We’ll discuss the future of AI powered games, from reactive worlds and NPCs to dynamic narratives and full player freedom. We’ll examine how these innovations apply across new and existing genres, what’s possible now and in the future, and how we can tackle the major challenges that come with them – from consistency and structure to implementation, costs and scalability.