
Tara possesses nearly 30 years of PR experience within the video game industry. Tara’s career began at GT Interactive Software where she cut her teeth promoting such iconic classics as Duke Nukem, Unreal, and Oddworld. After GT, Tara moved over to the NYC agency side, where she remained until she resigned her position as VP of the HighWater Group PR agency to pursue opportunities as a freelancer and start building her family.
At that point, Tara became an independent “gun for hire” and was instrumental in supporting campaigns for AAA and indie games, technology platforms, and gaming hardware.
In 2018, Tara began recruiting a network of PR contractors to engage more clients. Since then, the team and client base has grown steadily each year.
Some of the better-known games that Tara has worked on over the years include Battlefield 6, Marvel Rivals, Alan Wake 2, League of Legends, HITMAN 3, The Outer Worlds, Rock Band 4, Shadow of the Tomb Raider, Disney Infinity 3.0, and Enter The Matrix.
When not at work, Tara enjoys being a mother to her 18 year-old daughter, her 8 pound toy poodle, Tank, and her adorable Bernedoodle, Maddie. She currently resides in New Jersey.
Built to Lead: Empowering Teams and Navigating Personalities for Long-Term Success
As we build companies and cultures meant to last, leadership must evolve to prioritize not just performance, but people. This roundtable explores how to lead with both clarity and conscience — empowering diverse teams, adapting to varied personalities, and fostering mental health without compromising momentum. We’ll share practical strategies for nurturing talent, navigating interpersonal dynamics, and leading with resilience — ensuring that as our tools and technologies grow more powerful, our leadership continues to grow authentically.