Kyle Billings

Leads portfolio strategy for the Epic Games Store — shaping what we support across Epic Games Publishing, the Free Games Program, and store content deals. Works closely with BD, product, strategic finance, and marketing to make smart bets and support great developers. Helps dev teams build sustainable businesses by maximizing revenue and enabling reinvestment in what’s next.

Trying to Depuzzle Off-Platform Discovery

Discovery is a subject matter that will never go away. There’s too much content, too many platforms, and no magic bullet to drive genuine awareness. This roundtable aims to seek out current strategies that cut through the noise and get content noticed outside the platforms.

Video games are heavily researched purchases, and most players spearfish stores—they aren’t browsing or window shopping. With that in mind, participants are invited to share what they’ve done to build momentum before players ever reach the store page. What channels did you prioritize? What assets or moments actually converted interest into intent? Whether through Discord, TikTok, betas, demos, creator campaigns, or pure grit and determination, we will attempt to depuzzle this Sisyphus-esque challenge of getting games discovered before players land at a storefront.