Thomas Bidaux

Thomas Bidaux has a long history working on the publishing side of video games, starting with MMORPGs in 1999, and now managing ICO Partners, a self publishing agency supporting studios and publishers of PC and console games of all genres. The agency supports their partners both in their strategic planning and business development through consulting, as well as operationally for their marketing needs (PR, influencers, advertising).

He is also considered one of the foremost experts on crowdfunding and video games, using extensive data gathered using proprietary tools, and sharing his experiences from the multiple campaigns he ran on behalf of creators.

Exploring Alternative Marketing Channels

As game marketing evolves, we've seen certain tactics become predominant, but their effectiveness also often diminishes as they gain widespread adoption. But what are less often explored channels that have been successful and could enrich our marketing mix?

This roundtable aims to launch discussions around marketing channels that are either known but not very well understood, and channels that are straight up rarely considered. What is the best way to organically leverage Reddit? How to find the right upcoming showcases that fit best your project? What does it take to put together a Steam event for your specific niche? Are Twitch Drops or Discord Quests options you can consider? Can a crowdfunding campaign become its own marketing beat?