Martijn van Zwieten

Martijn is an independent business and leadership coach with 15+ years game industry experience. He has coached over 100 CEOs, founders and leaders to build better studios, ranging from indie darlings like Rusty Lake and Twirlbound to AAA powerhouses like Bethesda Game Studios and MachineGames.

Culture That Lasts: Leadership Lessons for Sustainable Studios

A healthy culture is the cornerstone of long-term studio success. But as new generations enter the workforce, remote work becomes the norm, and unionization reshapes our responsibilities, studio leaders face new questions: What kind of culture will truly set our teams up to thrive in 2025 and beyond? What tensions must we navigate - between creative freedom and accountability, flexibility and cohesion? And how do we as leaders model the values we want to see?

In this roundtable, led by Martijn van Zwieten, we’ll discuss what drives studio culture, what makes a culture healthy, and how culture impacts studio success. Join fellow studio leaders in a candid conversation about what’s worked, what hasn’t, and how we can cultivate vibrant studio cultures that aren’t just great today but are truly built to last.