Aaron Loeb

Aaron Loeb, president of the newly formed LEGO Digital Play, is dedicated to expanding the LEGO brand into groundbreaking gaming and digital experiences that spark creativity and joy. With over 30 years in the industry, he’s helped shape and launch blockbuster titles like Monopoly GO!, The Simpsons: Tapped Out and MARVEL Strike Force and played a vital role in multiple high-profile M&A transactions at Kabam, FoxNext, and Scopely. 

Future Proofing Play: Anticipating the Next 20 Years

The games industry has spent decades in constant acceleration, chasing better graphics, faster tech, and increasingly aggressive monetization. Somewhere along the way, something essential got lost: the joy of play itself.  

Now, with the launch of LEGO Digital Play, a new venture rooted in one of the world’s most trusted brands, veteran game executive Aaron Loeb is taking a different path. Rather than joining the race for scale and speed, he’s asking a more foundational question: What could play look like 20 years from now if we focused on what truly matters?  

In this talk, Loeb draws on a career that spans theatre, Hollywood, and leading roles in the games industry to offer a practical, heartfelt framework for designing future-ready experiences. His approach centers on creativity, connection, and discovery, the timeless ingredients that make play meaningful.  

It’s a call to reimagine what is possible. To build games that foster meaningful connection, inspire discovery, creativity, and magic, and honor our timeless need for joyful, genuine play.