Anna Mostyn Williams

Anna Mostyn Williams is Senior Director of Commercial at Jagex, with oversight on publishing with storefront & platform partners, business development and management of commercial operations. Anna is also responsible for developing the different game brands in the Jagex portfolio ‘out of game’ through brand, IP & licensing deals. Prior to Jagex, Anna worked at Xbox and Quantic Dream.

Mastering the Game: Funding, Publishing, and Community in 2025

Creating and launching a successful game in today's competitive market requires more than just a great idea. In the never-ending changes of the 2024 gaming industry, self-publishing and securing funding are more critical than ever. This panel explores the intricacies of self-publishing without leaving it to chance, delving into direct-to-consumer (D2C) strategies that are shaping the market for 2025 and beyond along with steps to secure funding from publishers and investors. We’ll also explore the importance of community and ecosystem management plays in sustaining your game's longevity, position, and success.