Andreea Chifu

Andreea is a mom, dog owner, angel investor and video games enthusiast with 14 years' experience in the industry. Andreea is a Regional Lead EMEA at Microsoft. Previously she also worked for Raw Fury, Paradox Interactive and Advanced Mobile Applications where she helped with commercial strategy, growth plans, launching multiple games across all platforms and built lifelong friendships with many developers.  She has a background in international business and law and got into video games by chance but loved it since! 

Mastering the Game: Funding, Publishing, and Community in 2025

Creating and launching a successful game in today's competitive market requires more than just a great idea. In the never-ending changes of the 2024 gaming industry, self-publishing and securing funding are more critical than ever. This panel explores the intricacies of self-publishing without leaving it to chance, delving into direct-to-consumer (D2C) strategies that are shaping the market for 2025 and beyond along with steps to secure funding from publishers and investors. We’ll also explore the importance of community and ecosystem management plays in sustaining your game's longevity, position, and success.