Kyle Billings

Kyle Billings has been a core component of the Epic Games Store (EGS) team since 2019, focused on the Epic Games Store roadmap, content strategy, and business operations. He works across several teams whose responsibility is bringing exclusive content to EGS, managing the Free Games Program, greenlighting Epic Games Publishing titles, and improving the player experience. Before joining Epic Games, Kyle was a consultant for AAA publishers, Venture, and Private Equity funds. 

Game Storefront Strategies

As macroeconomic pressures continue to erode margins, stores that provide opportunities for margin expansion offer a commercial lifeline in a tumultuous time. Now more than ever, it is critical for studios and publishers to make decisions that enable a global, sim-ship strategy to maximize returns. But that's not the whole story, simply releasing your game to other stores isn't enough; driving awareness with compelling messaging to target audiences across stores and platforms is key, and ideally, your efforts can pull these audiences in and direct them to stores that provide the best net revenue opportunities. 

In this roundtable, we will discuss best practices from early in the development cycle, crafting the go-to-market plan, and launching your product on multiple stores. Join us for a frank conversation on what has and has not worked for studios to hone in on the best practices that will give your team the best chance at success.