Beth Llewelyn

Beth Llewelyn enjoys an extensive career providing PR counsel to companies and brands across video games, entertainment, and technology. As a global communications and PR expert, Beth leads corporate strategy and media relations at Zebra Partners, an award-winning integrated PR and marketing firm she co-founded over 15 years ago. Prior to Zebra, Beth spent 12 years at Nintendo of America overseeing 500+ major product launches—from Pokémon to the Wii—and earning awards such as PR Week “Consumer Launch of the Year” for Wii launch (2006-2007) and Brandweek and AdAge “Marketer of the Year” (2007). 

Beth got her start at Golin and other PR firms in LA and Washington DC, working in the entertainment and non-profit sectors. A graduate of Duke University, she is based in Connecticut, where she still loves to play Tetris and tries to beat her kids in FIFA and Mario Kart. 

Your Game Launched. Now What? Driving Effective PR for the Long Term!

When it comes to a game launch, so much attention is given to achieving the perfect culmination of messaging, visuals, media coverage, creator programming, social promotion, and so on. But, once the launch window passes, how do you keep the attention on your game, especially when up against the multi-dozens of new games launching every day? In this roundtable, attendees will discuss the best approaches for building post-launch amplification, from how to get the most mileage from launch coverage; how to work with super fans; how to manage social media, creators, and community relations to ensure they’re aligned for best results; how to identify future news moments and feature angles that media will care about; and how best to work with your PR team to determine ongoing realistic expectations and knowing when it’s time to pivot plans.