Matt Bertz

Matt Bertz is the Vice President of Games at Magid, a renowned research and consulting firm with a specialized vertical in interactive entertainment that provides comprehensive support to game publishers and developers. Matt plays a pivotal role in driving success across a wide variety of projects including market sizing, concept testing, playtesting, and expert evaluations. Before joining Magid, he enjoyed a distinguished career spanning 19 years in games and entertainment media, most recently as Managing Editor at Game Informer, a leading publication in the gaming industry. 

Generation Next – Future-Proofing Your Franchise for Tomorrow’s Gamers

The pervasive access to gaming-ready devices and the growing number of inter-generational gaming families have dramatically altered how young people are introduced to interactive entertainment. This raises a powerful question: how will the tastes of this emerging generation change video games in the next decade? We’ll examine how player behaviors are shifting, the powerful draw of borderless social play, and what steps publishers and developers can take to make their games relevant to the next generation of players.