Nika Nour

Nika Nour

Head of Partnerships
Genvid Entertainment



Games Based on IP: Maximizing Goodness and Avoiding Development�Heck

The gaming landscape has undergone significant transformations in recent years, particularly in the realm of games based on intellectual property (IP). Working with IPs have changed a ton since the old days of making licensed movie games for PS2 and Game Boy without access to the scripts, stars, or anything but the title. Costs have soared, and development timelines have expanded, placing immense pressure on developers to bring their creative visions to life. Is there a path for creators to express their ingenuity more freely? And how can gaming companies utilize intellectual properties with large fanbases to create enjoyable and thought-provoking experiences?  

Moderated by Chris Charla (ID@Xbox), the panel will feature Paul Levy (Bad Robot Games), Nika Nour (Genvid Entertainment), and Darcy Smith (Studio Folly) as they delve into these emerging trends within the games based on IP industry. They will explore essential insights for developers and publishers to seize opportunities and discern which pipelines are worth pursuing while leaving others aside. In addition, the panelists will address creative obstacles and provide guidance on navigating the challenging realm of development...heck.


As the Head of Partnerships at Genvid Entertainment, Nika manages relationships with game developers, publishers, platforms and IP holders and is focused on producing and publishing massive interactive live events (MILEs) for the following projects: SILENT HILL: Ascension, Borderlands Echovision Live, and DC Heroes United. Nika is also the former Executive Director for the International Game Developers Association Foundation, Head of Public Affairs for the Entertainment Software Association, and chief strategy officer for Liminal Esports. She is currently a diplomat living in Panama and an Informatics P.h.D candidate at the University of California, Irvine studying deepfakes, false memories, and the video game workforce talent gap.