Careen Yapp

Careen Yapp

Chief Strategic Officer
Embracer Group

Moderator, Roundtable Leader


Developing and Expanding Your Franchise Beyond Video Games

As options for entertainment continue to grow and expand, the demand for content is unprecedented. The launch of recent film and TV based upon video game franchises (Sonic, The Last of Us, Mario) ushered in a new era of successful, high-quality adaptations (re)engaging gamers, creating new fans, and reigniting game sales.  The video game industry has an abundance of franchises with untapped potential. Join Careen Yapp (Embracer Group) for a discussion on how best to build a franchise strategy and develop your IP in the era of “content is king" and the challenges ahead.

The Lessons and Journey in Rebuilding the Telltale Brand

Join Telltale CEO Jamie Ottilie in a special D.I.C.E. Europe fireside chat moderated by Careen Yapp (Embracer Group). This honest and in-depth chat will discuss the lessons and journey in rebuilding the Telltale brand after the company was reborn in 2019. Ottilie will cover the Telltale legacy leading up to the recent launch of The Expanse: A Telltale Series and the path forward for the beloved studio and pioneer in narrative game design. This talk will discuss key global learning for any attendee looking to learn more about cultivating a brand and creating sustainable roadmaps.


Careen has more than twenty years of technology and entertainment experience, including executive business development and licensing positions at Sony Computer Entertainment, Konami Digital Entertainment and others. Before joining Embracer Group, Careen worked at Google Stadia, where she led the strategic direction and pursuit of global content partnerships for Stadia and entry point partnerships for Immersive Stream for Games. Prior to Google, Careen led business development and account management at Gaikai, a division of Sony Computer Entertainment. She has a strong record in building global business development strategies, pursuing new business opportunities and leading teams in the execution of such initiatives. Careen holds a BA, English Literature (with Honors), from the University of California, Santa Barbara.