Careen Yapp

Careen Yapp

Careen Yapp, Strategic Partnerships, Stadia & Immersive Stream for Games
Google

Roundtable Leader

Website: https://www.google.com/partners/become-a-partner/

Careen Yapp currently leads Stadia’s Strategic Partnerships team. Prior to joining Google, Yapp led the strategic direction and pursuit of new business development opportunities in key roles at Mixed Dimensions, Gaikai, a division of Sony Computer Entertainment, Konami Digital Entertainment, D3Publisher of America and THQ where she led in the acquisition and development of high-profile franchises from top video game publishers and licensors including Ubisoft, Warner Bros, Nickelodeon, Disney, Cartoon Network, DreamWorks, Fox, Marvel, Mattel, Microsoft and Lego and strategic promotions with Universal Studios, the Smithsonian, Taco Bell, and Hot Topic. She currently serves as Chairman of the Board of Women in Games International (WIGI), a board member for the Entertainment Software Association (ESA) Foundation and has served as a member for the Licensing Industry Merchandisers Association (LIMA) Board and Game Connection Advisory Board.

Solving Discoverability
What makes for a successful and long-lasting game in today’s market, both from a discovery and play point of view? In this roundtable, we'll discuss what game features draw players to games & experiences, how platforms support game discoverability and how developers and publishers can take advantage of both.