Thomas Vu

Thomas Vu

Riot Games
Head of Franchise Development



Architecting an IP Universe

How does a competitive online PC strategy game without an inherent story or narrative become a fully realized IP universe?  How would you build a top tier IP world using a distributed bottom's up approach? What happens when the majority of your IP isn't reflected inside your flagship product? These questions and more are discussed in this visual look back at the journey and evolution of the League of Legends IP universe with a reflective dose of fun anecdotes and lessons.


Thomas is Head of Franchise Development at Riot Games. Previously, he was Lead Producer on League of Legends overseeing content strategy and production and Head of Creative Development, an R&D lab incubating new expressions of the IP beyond the MOBA experience. He currently lives in Los Angeles with his wife Rebecca and two daughters Lauren and Katerine.