Jack Attridge

Jack Attridge

Creative Director


Website: https://www.flavourworks.co/

Taking Interactive Live Action to the Next Level

Creating ERICA required a re-think about the nature of game development, from developing an ambitious design philosophy, building technology from the ground up, and manufacturing a workflow that merged the industries of film and games into a harmonious relationship. To make a game based on interactive video that didn’t feel rigid and flat, many innovative solutions were incorporated. This talk will cover the formation of Flavourworks and the road to shipping their first game, “ERICA”.


After a history in audio design, filmmaking, and games design, Jack co-founded Flavourworks with the goal of merging the worlds of film and games like never before. The studio's first title 'ERICA' is being published by Sony Interactive Entertainment for PS4 in 2019.