Henrique Olifiers

Creating Games With Your Players

A deep dive discussion on User Generated Content, players as brand advocates and the future of game content production in an industry post-Minecraft and Roblox.The purpose of the round table is to briefly identify the major drives behind audiences' expectations of participating in the universe of games in development and their after-launch life cycles, understanding the Makers generation and what lies behind the impetus to devote time to create content for the titles they play. We'll discuss opportunities, risks and best practices based on a swath of real-world examples, both successes and failures, and picture the true potential of co-developing games with their communities.