Promoting Single-Player Story Games in a Multiplayer World
Story driven single-player games are alive and thriving, but the days of conventional promotional campaigns that publicize them can feel like they are numbered. Shorter news cycles and “snackable content” seem to be in favor of games with frequent content updates and copious possibilities for emergent storytelling. So, how can publishers and developers from indie to AAA leverage the unique aspects of story driven single-player games and craft promotional campaigns worthy of the rich characters and worlds these games possess? At this roundtable, we’ll share our personal experiences of past marketing campaigns and conceptualize relevant strategies to transform how we promote future single-player games and continue to elevate them as the new medium to deliver complex, powerful tales that rival that of film and television.