Leanne Loombe

Leanne Loombe

Riot Games
Head of Riot Labs

Roundtable Leader

Website: https://www.riotgames.com/en


How can/does the industry balance ethical pricing and monetization design with business needs?

We've all seen the current scandals in the media concerning loot boxes and monetization designs within some high profile games, players are ~rightly~ voicing their concerns over content being gated behind pay walls and governments are worried about unregulated gambling. Are developers concerned about doing free-to-play or pay-to-win models in the current climate? Do players want more traditional box products so they can pay a flat fee and not worry about being pressured into spending more money within the game?