Emily Greer

Emily Greer

Double Loop Games

Roundtable Leader

Deciding What Game To Make

Committing to make a particular game is one of the most consequential decisions that a studio makes, with millions of dollars and, especially for small studios, survival on the line. There are radical differences from companies on how to approach this, from deep market research to extensive prototyping. What works best? What's right for your team? How do you build consensus? And when do you pull the plug?