Realizing the full potential
A story of how ensuring diversity and inclusion of both creative teams and the cast and content of entertainment franchises isn’t just the right thing to do, it’s right for your game and for your business.
Sigurlína Ingvarsdóttir is the Senior Producer responsible for future strategy for the AAA juggernaut FIFA from Electronic Arts. In 2016 FIFA was the biggest selling AAA game in the world. Ms. Ingvarsdóttir has recently moved to Vancouver to join the FIFA team, after spending four years at DICE in Stockholm where she helmed the Star Wars Battlefront franchise, launching the massively successful Star Wars Battlefront in 2015 and establishing the foundation for Star Wars Battlefront II which will be released this coming November. Prior to this, Ms. Ingvarsdóttir was the Senior Producer of The Division at Ubisoft Massive and before that a Senior Producer at CCP, makers of the unique Space MMO, EVE Online. Sigurlína has a degree in Industrial Engineering from the University of Iceland.